If you’ve been watching Bravo’s The Real Housewives of Atlanta (RHOA) lately, then you know Shamea Morton isn’t just another reality TV personality—she’s a force to be reckoned with. Shamea, who turned 43 in 2025, has climbed from being a casual “Friend of the Housewives” to grabbing her own peach and joining the elite ranks of the show’s main cast members.
Her journey from background guest to front-and-center star has been anything but ordinary, and it’s reflected in her impressive net worth of $12 million as of 2025. But how exactly did Shamea build her fortune, and what’s driving her continued success?
Reality TV: From Friend to Frontline
Shamea Morton first appeared on RHOA way back in Season 8, charming viewers as a loyal friend with a bold personality. But in Season 16, she finally secured her spot as a full-time cast member, joining fan favorites Porsha Williams and Phaedra Parks. This elevation didn’t just boost her visibility—it significantly bumped up her paycheck.
Reality TV stars, especially those in successful franchises like RHOA, typically earn anywhere from $250,000 to over $1 million per season, depending on their popularity and storyline relevance. With Shamea stepping into the spotlight, her salary has understandably increased, contributing significantly to her overall net worth.
Radio Waves and Hosting Gigs
Beyond television, Shamea’s lively personality has also made her a staple voice on Atlanta’s airwaves. Her tenure as a host on Atlanta’s V-103 radio station has provided her a steady and lucrative income stream. Radio hosts with strong followings, particularly in major markets like Atlanta, often command salaries ranging between $80,000 to $250,000 annually.
On top of her radio hosting, Shamea has kept busy hosting various events, award shows, and concerts. These hosting gigs can bring in substantial paydays—often tens of thousands per event—making it a highly lucrative side hustle that complements her main ventures.
Acting and Entertainment Presence
Shamea hasn’t limited her on-screen presence to just reality TV and radio. She’s dipped her toes into acting, taking on smaller roles and guest appearances in television series and films. While acting roles haven’t been the largest contributor to her fortune, they’ve enhanced her brand, positioning her as a versatile entertainer.
As someone comfortable in front of the camera, Shamea has hinted she might explore more prominent roles, possibly producing or starring in new TV projects. While she’s remained tight-lipped about specifics, fans can expect to see more acting and perhaps even some behind-the-scenes roles in production from her in the near future.
Entrepreneurial Ventures: Real Estate and Beyond
One of the smartest moves Shamea Morton has made is investing her TV and radio earnings into business ventures, notably real estate. Investing in properties across the Atlanta area, she’s built a significant passive income source through rentals and strategic property sales. With Atlanta’s booming real estate market, this aspect of her portfolio has significantly contributed to her wealth.
Beyond real estate, Shamea has teased several new entrepreneurial projects slated to launch later in 2025. These ventures, while currently undisclosed, hint at expanding her personal brand further—possibly into fashion, beauty, or lifestyle spaces, given her passion for these areas.
Social Media Influence and Brand Collaborations
Shamea’s strong social media presence—boasting hundreds of thousands of engaged followers on Instagram alone—has translated into significant additional income. Sponsored posts, collaborations with beauty, fashion, and wellness brands, and influencer campaigns regularly bring in thousands of dollars per post. Her genuine connection with fans and authentic persona makes her particularly attractive to brands seeking credible influencers.
Social media isn’t just about monetization, though. Shamea uses these platforms to deepen her connection with fans, sharing personal insights, business updates, and glimpses of her family life, further amplifying her brand’s strength and longevity.
Family Life and Personal Brand
Family life has also played a central role in Shamea’s rise. Her marriage and role as a mother have humanized her further, endearing her to viewers. Sharing this aspect of her life openly on RHOA and social media, she’s created a relatable yet aspirational image that resonates deeply with her audience.
Her openness and authenticity have not only endeared her to fans but also created a highly marketable personal brand, increasing her value in entertainment, business, and social spheres alike.
Keep your eyes on Shamea Morton—this star is only going up from here.
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