Craig Jackson’s Net Worth: The Man Behind Barrett-Jackson’s Automotive Empire

When it comes to the world of classic cars and high-stakes auctions, Craig Jackson is a name that carries weight. As the Chairman and CEO of Barrett-Jackson Collector Car Auction, Craig has built an empire that attracts car enthusiasts, collectors, and investors from all over the world. With a net worth of $300 million as of 2025, he stands as one of the most successful entrepreneurs in the automotive industry. But how did he get here? Let’s take a closer look at his journey, his passion for cars, and the legacy he continues to build.

From Arizona Roots to Automotive Greatness

Born in 1959 in Arizona, Craig Jackson grew up surrounded by cars. His father, Russell Jackson, was a car enthusiast who had deep roots in the industry. Before settling in Arizona in 1960, Russ and his wife Nellie lived in Michigan, where they ran a country store. It wasn’t long before they made a name for themselves in Scottsdale, opening a car wash business and later a classic car dealership called Classic Carriage House.

Craig’s journey into the business world began early. Alongside his brother Brian Jackson, he worked at his father’s company, learning the ins and outs of car restoration, sales, and auctions. Unfortunately, tragedy struck when Russ Jackson passed away from colon cancer in 1993, followed by Brian in 1995 at just 49 years old. This left Craig as the sole leader of the company, a role he fully embraced by taking over as CEO of Barrett-Jackson in 1997.

How Barrett-Jackson Became a Global Phenomenon

The Barrett-Jackson Collector Car Auction didn’t just happen overnight. It all started in 1967, when Russ Jackson and fellow car enthusiast Tom Barrett created an event called Fiesta de los Autos Elegantes, a fundraiser that soon evolved into a full-fledged auction house. In 1972, the duo auctioned their first car—a Mercedes-Benz 770K once owned by Adolf Hitler, which sold for an impressive $150,000 (about $1.2 million today).

Under Craig’s leadership, Barrett-Jackson became the premier collector car auction house in the world. Each year, more than 200,000 attendees flock to its flagship event in Scottsdale, Arizona, which alone generates upwards of $100 million in sales. The company’s auctions, now held in multiple cities, bring in $100–$150 million annually, with Barrett-Jackson taking a cut of each sale.

What makes Barrett-Jackson stand out is its “no reserve” auction format, meaning that every car sells to the highest bidder—no matter what. This strategy has revolutionized the car auction industry, attracting both serious collectors and casual enthusiasts. The brand has also gained global recognition thanks to its televised broadcasts, reaching more than 200 countries and millions of viewers.

Craig Jackson’s Personal Car Collection

Craig doesn’t just auction cars—he owns them, too. His personal garage in Scottsdale is considered one of the most expensive in the world. Modeled after a 1967 Shelby Cobra wheel, his circular rotunda showroom features up to 17 of his prized cars at any time. The showroom includes leather walls, terrazzo floors, and a turntable that allows him to rotate cars effortlessly.

His collection includes dozens of muscle cars, exotics, and classics, including:

1970 Hemicuda convertible (one of only 14 made)
1988 Porsche factory slope nose (his childhood dream car)
1969 Camaro ZL1 Rally Sport (one of two ever made)
1961 Chevy Impala custom coupe
1965 Shelby Mustang GT 350
1997 Dodge Viper
Ferrari Daytona
1932 Ford custom Roadster
A custom Bugatti

His passion for cars started young—his father bought him a Corvette at 17, and the first car Craig purchased himself was a 1966 Pontiac LeMans, which he still owns today.

The Endeavor Acquisition: Taking Barrett-Jackson to New Heights

In August 2022, Craig Jackson made a game-changing move by selling 51% of Barrett-Jackson to Endeavor, the entertainment powerhouse behind UFC and WWE. The deal was valued at $520 million, with Endeavor paying $261 million for its share. This strategic partnership has helped Barrett-Jackson expand its digital presence, including its online auction platform AutoHunter.com and ClassicCars.com.

Craig Jackson’s Arizona Mansion

With great success comes an impressive home. In 2006, Craig purchased a 12,255-square-foot mansion in Paradise Valley, Arizona, for $6 million. This luxurious estate, set on six acres, features his custom garage, a state-of-the-art showroom, and a fully equipped car shop. Today, the mansion’s value is estimated between $10–$15 million, though its one-of-a-kind garage makes comparisons tricky.

The Legacy of Craig Jackson

Craig Jackson’s legacy isn’t just about selling high-end cars—it’s about preserving automotive history and elevating the collector car industry. He has won numerous business awards, appeared twice on Motor Trend’s “Top 50 Power List”, and continues to push the boundaries of car auctions and restorations.

At 66 years old (as of 2025), Craig shows no signs of slowing down. His passion for classic cars, combined with his business acumen, ensures that Barrett-Jackson will continue to be the gold standard in collector car auctions for years to come.

What do you think about Craig Jackson’s incredible journey? Let’s chat in the comments!